The Advertising Planning Process has not changed much in a long time. What has changed is the expectations of the output. Instead of focusing on reach & frequency of a static message (how many will see it how many times), consumer expectation has demanded that we offer more. The key to the hearts and minds of consumers is in how well any communication engages the audience. As communicators we are faced with competition from other marketing messages but also entertainment and forms of recreation.

 
That is why we need to engage and really deliver some value, in addition to the delivery of our message. Within the planning process there are many stages that require creative input. This is where we really add value by bringing an outside perspective and specific tools to the table. We generate and foster creativity in both the process and in the content of the work we produce. In respect to the process we use specific techniques to introduce new scenario’s, new perspectives, and allow new creative concepts to be born.

How we inject and foster creativity in our development process:

Hold Creative meetings in the shower.

Ever noticed where you come up with good ideas?

Use 'Minus' Ion or 'Negative' Ion Generators in the office.

The extra Ions in the air promote a massive increase in creative connections in the brain which leads to better ideas and better solutions to your problems.

Edward de Bono Thinking techniques.

We use many of the practical methodical processes as developed by de Bono during strategic/ creative development. For example: 6 Thinking Hats.

Get involved with our creative thinking processes. Contact us here.